EXPLORING THE ROLE OF CAMPUS CLUBS IN THE SUSTAINABLE DEVELOPMENT OF CHINA'S INTANGIBLE CULTURAL HERITAGE: A CASE STUDY OF TRADITIONAL STONE RUBBING ARTISTRY
DOI:
https://doi.org/10.24204/ejpr.2024.4309Keywords:
Traditional Chinese stone rubbing artistry, university campus clubs, intangible cultural heritage, cultural inheritance, sustainabilityAbstract
The cultural heritage of the Chinese stone rubbing artistry is found in countless religious inscriptions of classic Confucian, Buddhist, and Daoist texts. These religious artefacts are placed in temples or monuments as steles representing a blend of religion and society. A very scant attention has been paid on the role of campus clubs in the sustainable development of China's intangible cultural heritage, particularly in the context of traditional Chinese stone rubbing artistry. This study aimed to bridge this gap by studying the case of the Nanjing Forestry University’s Traditional Chinese Stone Rubbing Artistry Club, which has achieved remarkable results in the inheritance and development of traditional Chinese stone rubbing artistry. The study adopted a qualitative research design with a single case-based method. The data was collected through literature review, a single case-based study, and semi structured interviews. The sample comprised three subject experts, four student inheritors, and 15 intangible cultural heritage artisans, all of whom offered unique insights and perspectives on the subject. The study utilized the big data platform to conduct an in-depth analysis of opportunities and challenges encountered by Artistry Clubs in preserving the intangible cultural heritage sites. The study found that traditional single-family mode of inheritance is no longer suitable in current times, and there is a need to explore new methods of inheritance and innovation in traditional Chinese stone rubbing artistry. The study recommends a greater intervention of the campus art clubs for protecting and developing intangible cultural heritage in the new era. Future research can employ digital technology to promote traditional Chinese stone rubbing artistry.
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