DIGITAL ECHOES OF TRADITION: PHILOSOPHICAL IDENTITY AND THE DISSEMINATION OF YONG OPERA MUSIC IN ZHEJIANG IN THE NETWORK AGE

Abstract

In order to maintain the traditional characteristics of Yong Opera music and promote its innovative development, based on the historical background of Yong Opera music, its artistic characteristics and its position in music culture, the main tunes of Yong Opera music, such as melody, rhythm, and tonality, are analyzed in order to reveal its unique artistic charm. Combine the application of digital media in the inheritance and innovation of Yong opera music, according to the categories of new media, the way of intersection and the influence on the dissemination of Yong opera music. Field research on the level of inheritance and innovation of Yong opera music reveals that 55% lack of young audience and 45% lack of innovative elements are the main dilemmas facing the inheritance of Yong opera music. In addition, the single way of inheritance is also a problem that cannot be ignored. When exploring innovative ways, digital recording and dissemination has a high support rate of 70%, and fusion with modern music elements, cross-border cooperation and innovative network promotion strategies are also highly recognized. Therefore, this paper proposes to strengthen digital recording and protection, digital publishing and dissemination, innovative network promotion strategies and marketing methods, implement the development strategy of Yongju opera music, and integrate the artistic characteristics of Yongju opera music into the network promotion strategy, so as to attract more young audiences and promote its sustainable development, and to ensure that the unique charms of Yongju opera music can be inherited for a long time.